Tonic, Grameenphone and Telenor Health’s digital health service, has recently surpassed the mark of 2m subscribers.
“This is a remarkable feat given that Tonic has started its journey less than a year ago to create awareness regarding healthy living and provide health benefits to the people of Bangladesh,” said a Grameenphone press release yesterday.
According to the release, December 2016 was Tonic’s best month for growth, with over 639,000 GP subscribers enrolled as new members. This can be credited, in part, to the significant push by Tonic to engage with the people of Bangladesh in everyday wellness through its month-long “Let’s Move Bangladesh!” campaign in November. “Let’s Move Bangladesh!” leveraged Tonic’s unique digital and mobile channels to raise awareness – and action – regarding the role of healthy lifestyles in preventing disease.
Interestingly, the growth in Tonic has gone beyond the traditional “early adopter” segments in urban areas like Dhaka to reach across the country. For example, 19% of Tonic members are from Bogra and 14% of Tonic members hail from Rajshahi, reads the press release.
Sajid Rahman, CEO of Telenor Health, is excited by the strong demand for Tonic from consumers in Bangladesh. He said: “Bangladeshis have proven to be enthusiastic early adopters of digital and mobile services and we are particularly impressed by how open people have been to leveraging technology to access health and wellness service.”