The ploy was a hit on social media and the consumers seem to have loved it. People have been sharing the ad and showing their approval. The Sun reported some of the fan reactions: Ashley Halliday wrote on Twitter: "Apology totally accepted @KFCUKI - Saying sorry means a lot in life." Twitter user Miss Chibs said: "Possibly the best apology ad ever #lovingit #kfc." Peter Storr tweeted: "Not a fan of KFC generally, but got to love their apology."
There's gossip in the hen house, here's the facts... pic.twitter.com/lEuyiOZx2hFebruary 21, 2018
The fast-food giant’s UK braches blamed the chicken shortage on problems with delivery firm DHL. The delivery company was struggling with supplying 900 shops across the UK. KFC UK said: “The chicken crossed the road, just not to our restaurants…” “We’ve brought a new delivery partner on board, but they’ve had a couple of teething problems – getting fresh chicken out to 900 restaurants across the country is pretty complex! “We won’t compromise on quality, so no deliveries has meant some of our restaurants are closed, and others are operating a limited menu, or shortened hours." The crisis has since been averted, as KFC has already opened 90% of the KFC UK restaurants again.
KFC apologises with a full page ad in today's Metro. A masterclass in PR crisis management.#KFCCrisis pic.twitter.com/ZF4SfAuHl5— Andrew Bloch (@AndrewBloch) February 23, 2018
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