• Friday, Jul 01, 2022
  • Last Update : 04:24 pm

Bangladesh among fastest-growing ad markets

  • Published at 12:25 pm January 23rd, 2018
Bangladesh among fastest-growing ad markets
Bangladesh has been ranked among the world’s fastest-growing media markets. Zenith, in its Thirty Rising Media Markets report, expects Bangladesh’s ad market to grow by $457 million between 2017 and 2020. It is expected to reach $1.3 billion in total over the next three years and see an average annual growth of 15%, reports Campaign Asia-Pacific. The country’s steady growth will make its ad market more than twice the size of Pakistan by 2020. Zenith identified 30 up-and-coming advertising markets for its report. The 30 countries included in the report are: Algeria, Angola, Bangladesh, Bolivia, Cambodia, Cameroon, Côte d’Ivoire, Cyprus, Dominican Republic, Ethiopia, Gabon, Ghana, Guatemala, Iran, Jamaica, Kenya, Mongolia, Morocco, Mozambique, Myanmar, Namibia, Paraguay, Senegal, Sri Lanka, Tanzania, Togo, Trinidad and Tobago, Tunisia, Uganda and Zambia. Some of these markets have already attracted the attention of multinational advertisers and global agency groups. These markets have been forecast to grow at a rate of 12.4% over the next three years – three times faster than the global average growth rate. Zenith’s report forecasts that these markets will generate a total of $13.8 billion in advertising expenditure by 2020 and 29% of it will come from Iran and Bangladesh. Iran tops the list of 30 markets. Zenith predicts that the country’s media spend will reach $2.1 billion in total by 2020. However, the report notes that the growth would come to a halt if sanctions were to be re-imposed on the country. Vittorio Bonori, Zenith’s global brand president, said the 30 markets had “great potential for brand growth for early entrants which have the opportunity to establish their brands with relatively little competition." Zenith’s head of forecasting and director of global intelligence Jonathan Barnard said these markets were growing too big to be ignored. He said these countries would collectively overtake ad spend in Australia, the world’s seventh largest ad market, by 2020.
50
Facebook 50
blogger sharing button blogger
buffer sharing button buffer
diaspora sharing button diaspora
digg sharing button digg
douban sharing button douban
email sharing button email
evernote sharing button evernote
flipboard sharing button flipboard
pocket sharing button getpocket
github sharing button github
gmail sharing button gmail
googlebookmarks sharing button googlebookmarks
hackernews sharing button hackernews
instapaper sharing button instapaper
line sharing button line
linkedin sharing button linkedin
livejournal sharing button livejournal
mailru sharing button mailru
medium sharing button medium
meneame sharing button meneame
messenger sharing button messenger
odnoklassniki sharing button odnoklassniki
pinterest sharing button pinterest
print sharing button print
qzone sharing button qzone
reddit sharing button reddit
refind sharing button refind
renren sharing button renren
skype sharing button skype
snapchat sharing button snapchat
surfingbird sharing button surfingbird
telegram sharing button telegram
tumblr sharing button tumblr
twitter sharing button twitter
vk sharing button vk
wechat sharing button wechat
weibo sharing button weibo
whatsapp sharing button whatsapp
wordpress sharing button wordpress
xing sharing button xing
yahoomail sharing button yahoomail