• Friday, Jul 01, 2022
  • Last Update : 04:24 pm

Coke’s Mother Language Day campaign brings back 336 ‘lost’ words

  • Published at 09:09 am March 12th, 2018
  • Last updated at 02:50 pm March 12th, 2018
Coke’s Mother Language Day campaign brings back 336 ‘lost’ words
During its month-long campaign titled “Nikhoj Shobder Khoje”, Coca-Cola Bangladesh received a total of 5,500 submissions nominated as Bangla words that were once widely used but have since fallen into disuse and now are in danger of being forgotten. Coke organised the campaign throughout February hoping to revive some of the once widely used Bangla words that are currently felt to be forgotten, marking the Martyrs' Day and International Mother Language Day, said a press release on Sunday. Some of the entries Coke received were Keuketa, Samichin, Samprikto, Balkhillo - said to have once "ornamented Bangla language are not used any more." The aim of the campaign was to revive such words. Leaving it open to the public to nominate the words obviously led to the hyper-inflated list of entries The campaign launched a website which received around 100,000 visitors for solid online traffic. In the website, there was a quiz contest called 'Shobdo Shikar', where the participants submitted the once used Bangla words which they thought were currently forgotten. A total 336 of them were able to submit words that were actually considered valid as 'forgotten Bangla words' by the panel of Bangla experts and linguists and were awarded for their contributions. Each winner of this quiz received a case of Coca-Cola as gift. A total of 12,000 people received certificates for their submission of forgotten Bangla words. As many of the words submitted were repeated by other participants, so Coca-Cola was able to sift through them and collect 5,500 words as entries. The campaign got remarkable attention and engagement, mostly from the youth. Famous personalities like writer Anisul Hoque, film director Amitabh Reza, singer Bappa Majumder also submitted words in the website.
50
Facebook 50
blogger sharing button blogger
buffer sharing button buffer
diaspora sharing button diaspora
digg sharing button digg
douban sharing button douban
email sharing button email
evernote sharing button evernote
flipboard sharing button flipboard
pocket sharing button getpocket
github sharing button github
gmail sharing button gmail
googlebookmarks sharing button googlebookmarks
hackernews sharing button hackernews
instapaper sharing button instapaper
line sharing button line
linkedin sharing button linkedin
livejournal sharing button livejournal
mailru sharing button mailru
medium sharing button medium
meneame sharing button meneame
messenger sharing button messenger
odnoklassniki sharing button odnoklassniki
pinterest sharing button pinterest
print sharing button print
qzone sharing button qzone
reddit sharing button reddit
refind sharing button refind
renren sharing button renren
skype sharing button skype
snapchat sharing button snapchat
surfingbird sharing button surfingbird
telegram sharing button telegram
tumblr sharing button tumblr
twitter sharing button twitter
vk sharing button vk
wechat sharing button wechat
weibo sharing button weibo
whatsapp sharing button whatsapp
wordpress sharing button wordpress
xing sharing button xing
yahoomail sharing button yahoomail