• Thursday, Jan 27, 2022
  • Last Update : 03:32 am

Experts say: Misleading research has scared consumers away from broiler chicken

  • Published at 09:24 pm December 20th, 2019
Bangladesh Poultry Industries Central Council
Experts and stakeholders addresses a seminar titled “Expert Panel on Safe Feed”, jointly organized by the World's Poultry Science Association – Bangladesh Branch (WPSA-BB) and Bangladesh Poultry Industries Central Council (BPICC) in Dhaka on Friday, December 20, 2019 Rajib Dhar/Dhaka Tribune

'But there is no study which has examined how the local chickens are grown or what the farmers are feeding them'

Recent data reveals a strong change in consumer preferences for chicken meat. Livestock experts and stakeholders expressed concern in a discussion on this issue.

"In recent times, it has been observed that people are avoiding broiler chicken or “farm” chickens, and are instead buying Sonali chickens as well as duck and turkey," said Professor Dr Khaleda Islam of the Institute of Nutrition and Food Science of Dhaka University.

She was speaking at a seminar titled “Expert Panel on Safe Feed”, jointly organized by the World's Poultry Science Association – Bangladesh Branch (WPSA-BB) and Bangladesh Poultry Industries Central Council (BPICC) in Dhaka on Friday. 

The Sonali chicken breed is a cross between Rhode Island Red cocks and Fayoumi hens, and has a similar appearance to that of local chickens. It was introduced in 1996–2000 in the northern parts of Bangladesh which created employment for nearly one million rural women, according to FAO. 

When consumers buy a “Deshi” chicken, they are actually buying a Sonali chicken.

According to a BPICC report, people like Sonali as it tastes like the local breed of chickens.

"But there is no study which has examined how the local chickens are grown or what the farmers are feeding them," she added. 

Quoting Department of Livestock data, Mahabub Hassan, executive vice president of Avon Animal Health, said: "In July 2018, some 80% of the consumers were consuming broiler chicken while only 20% were consuming Sonali chickens. Within a year, a sharp change in behavior took place. According to the data revealed in July 2019, 55% of the consumers bought broiler chickens while consumption of Sonali went up to 45%.”

Asked why it could be problematic, he said that the broiler chickens farms are grown with safe feed subject to many government regulations, while Sonali chickens are not grown scientifically. 

At present, some 6.1 million people are employed (directly or indirectly) in this sector, among whom some 2.4 million are women, he said, adding: "If the growth rate continues, the poultry sector would be the second largest source of employment after readymade garment sector. It is likely to employ a total of 10 million people by 2021.” 

Director General of the Department of Livestock Research Institute, Nathu Ram Sarker, said it is a good sign that the people of the country are consuming more protein.      

A few years ago, Bangladeshis were consuming 3.5kg white meat per capita per year. Now the figure has risen to 7kg. It is expected that this would rise to 8kg by 2021, he added. 

He said that the country hopes to export chicken by 2025, and added: "So we need to take all possible preparations to ensure food safety.”

Replying to question, President of WPSA-BB, Abu Luthfe Fazle Rahim Khan said they have already undertaken research initiatives to bring local chicken into farms. 

The speakers said that recently some poorly conceived, unscientific research was widely publicized by the media; this misleading research made the public afraid to eat broiler chicken. They think this is why the consumer preference for the more expensive Sonali chicken has increased.

Former Information Commissioner Golam Rahman, the moderator of the program, urged the media to report sensibly and to avoid spreading misinformation which can hurt an industry.

50
Facebook 50
blogger sharing button blogger
buffer sharing button buffer
diaspora sharing button diaspora
digg sharing button digg
douban sharing button douban
email sharing button email
evernote sharing button evernote
flipboard sharing button flipboard
pocket sharing button getpocket
github sharing button github
gmail sharing button gmail
googlebookmarks sharing button googlebookmarks
hackernews sharing button hackernews
instapaper sharing button instapaper
line sharing button line
linkedin sharing button linkedin
livejournal sharing button livejournal
mailru sharing button mailru
medium sharing button medium
meneame sharing button meneame
messenger sharing button messenger
odnoklassniki sharing button odnoklassniki
pinterest sharing button pinterest
print sharing button print
qzone sharing button qzone
reddit sharing button reddit
refind sharing button refind
renren sharing button renren
skype sharing button skype
snapchat sharing button snapchat
surfingbird sharing button surfingbird
telegram sharing button telegram
tumblr sharing button tumblr
twitter sharing button twitter
vk sharing button vk
wechat sharing button wechat
weibo sharing button weibo
whatsapp sharing button whatsapp
wordpress sharing button wordpress
xing sharing button xing
yahoomail sharing button yahoomail