The inter-university 360° marketing case competition was organized recently
Army Institute of Business Administration’s Business and Leadership Club (IBA-BLC) has recently launched its first inter university 360° national marketing strategy and branding competition.
“Marketiniac: An Inter-University 360° Marketing Case Competition,” organized with the help of Priyoshop and Fan Fare Bangladesh by IBA-BLC came to an end on October 3.
The competition aimed to throw the challenge to over 30 universities’ undergrad students, who got the chance to represent their thoughts on new generation branding and marketing.
Branding is the essential element to convey its value propositions to its consumer. With the “new normal,” brands are demanding future corporate tycoons to get used to this new brand communication and tools, said IBA-BLC.
Around 238 teams participated and went through extensive brainstorming and proved their creativity for three rounds to win the championship crown and Tk30,000 while the runners-up ended up winning Tk20,000 and Tk10,000 respectively.
The Grand Finale took place on October 3, where the top five teams showcased their solutions in the presence of the judges – Priyo Shop CEO Asikul Alam Khan, Impress Telefilm Limited’s Channel I General Manager (digital) Azim Hossain, Sheba.xyz co-founder Ilmul Haque Sajib, and Aarong Diary AGM (marketing) Hossain Shah Newaz.
The champion and second runners up teams are from Bangladesh University of Professionals (BUP), whereas the first runners up team is from Dhaka University.
The other partners of “Marketiniac” were news media partner, Dhaka Tribune, youth engagement partner, Youth Opportunities, strategic partner, Antopolis, e-learning partner, Bohubrihi, food partner, Alpha Catering, broadcasting media partner, Channel I online, technical partner, Selvice, and youth development partner, Easecom.