According to the Information Ministry order issued on December 29, last year, the injunction was placed as per the sub-section 13 of Section 19 of Bangladesh Cable Television Network Act 2006.
On November 24, the same ministry issued a circular to stop airing local product advertisements on foreign channels.
The sub-section put a restriction on airing locally-produced advertisements on foreign TV channels, confirms an official from the Information Ministry.
Operation licences of the distributors will be cancelled and punitive action will be taken against violators of the new order, the official added.
A platform called the Media Unity has been campaigning against such “illegal usage” of the downlink – the transmission of a signal from a satellite to a receiving station.
According to the platform, this practice of downlink usage has been affecting the sustainability of Bangladeshi local private channels as well as the media industry in Bangladesh.
Airing the advertisement of local products on foreign channels had been hampering the revenue of the private television channels in our country, the media stakeholders have been claiming.
Media Unity also speculated that money laundering is taking place in the name of advertisement.
Thursday, April 25, 2024
