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Peta launches face-morphing video, urges to treat animals with respect

  • Published at 01:47 pm July 28th, 2020
Promotion for PETA Asia by LED AD Pro
Screenshot taken from Youtube shows Promotion for PETA Asia by LED AD Pro

Peta encourages everyone to buy personal care products that were not tested on animals

As Covid-19 continues to grip Bangladesh, People for the Ethical Treatment of Animals (Peta) has launched its first ever advertisement campaign by putting up video billboards to encourage everyone to treat all animals with respect and compassion.

Peta is an American animal rights organization based in Norfolk, Virginia. 

The billboards were donated by LED AD Pro and are located in Bogra and Rajshahi districts, said a press release issued on Tuesday.

The video shows images that morph into different men, women, and animals with the words "We all feel love. We all feel pain. We all feel loneliness. We all feel joy. End speciesism."

Chickens, mice, elephants, and sheep feel pain and fear just as intensely as humans do, it said.

But chickens' throats are slit while they are still conscious in the meat industry, mice are poisoned in laboratory experiments, elephants sway back and forth in psychological distress in circus trailers, and sheep are punched, cut, and killed for their wool – simply because they look different from human beings.

Peta Senior Vice President Jason Baker said: "Peta's billboards remind everyone that until every cage and tank is empty, every chain is broken, and every animal is treated with respect, we should never be silent.”

"During these difficult times, we must embrace the powerful message that whether we have fur, feathers, fins, or skin, we all deserve respect and freedom."

With the motto "Animals are not ours to experiment on, eat, wear, use for entertainment, or abuse in any other way," Peta encourages everyone to buy personal care products that were not tested on animals, choose vegan meals, shop for animal-free clothing, and stay away from circuses and theme parks that use animals.