In the last 10 years, the award has been recognizing popular brands that have delivered functional and emotional benefits to delight the consumers
The 10th edition of Best Brand Award, jointly organized by the Bangladesh Brand Forum (BBF) and Nielsen Bangladesh, in association with The Daily Star, is going to be held on Saturday.
Best Brand Award started its journey with Nielsen Bangladesh in 2009, based on a global model (Winning BrandsTM), done through a direct consumer survey of 4000 consumers across the country.
In the last 10 years, the award has been recognizing popular brands that have delivered functional and emotional benefits to delight the consumers.
This year, guided by South Asia Nielsen expert team, Nielsen Bangladesh has added new parameters to make the study more robust.
In addition to recognizing and sharing the stories of the most-loved brands, BBF will also engage with companies to enhance brand development skills and competencies within marketing professionals and university students.
BBF will also initiate a project to groom 200 students and help develop their skills for future brand development, every year.