ZEE5, an Indian online video streaming platform and subsidiary of Zee Entertainment Enterprises Limited, seeks to take Bangladeshi entertainment content to global audiences.
Archana Anand, chief business officer of ZEE5, came up with the announcement at the formal launch of the service for Robi and Airtel subscribers in the country.
ZEE5’s vision was establishing a deep partnership with Bangladesh by working closely with local talents and local production houses and giving them a global platform, she said.
ZEE5 is committed to taking Bangladeshi entertainment contents, including TV shows, movies, cine plays, health, life style videos in 17 language to global audiences, says the platform.
“Since its launch across over 190 countries in 2018, ZEE5 has seen tremendous success across international markets. In just a few short weeks of launch, we were already the No 1 platform in key South Asian Regional Cooperation (SAARC) markets like Bangladesh and Sri Lanka,” said Archana Anand at a local hotel on Wednesday.
“Bangladesh is a hugely important market for us and we are thrilled by the tremendous response we have got already. We have a fabulous Bangla content bouquet especially curated for Bangladesh including Originals across genres, Movies, TV Shows and Live Streaming channels like ZEE Bangla," said Archana.
"We’ve also got several initiatives in the pipeline to work with the local talent and production houses here for our shows and closely collaborate with them to showcase all this on our global platform," she Added.
Commenting on the launch of ZEE5 for Robi and Airtel customers, Robi’s Managing Director and CEO, Mahtab Uddin Ahmed said: “We are confident that ZEE5 is going to be an absolute delight for Robi and Airtel customers looking for quality entertainment content.
"The richness and variety of its content that includes wide ranging Bangla content will surely satisfy our customers’ entertainment appetite. With easy payment process, our customers can sit back and enjoy their favourite shows from ZEE from a variety of digital devices.
"With the launch of ZEE5 in Bangladesh, we are also very proud to have created an opportunity for the local entertainment industry to collaborate with an international entertainment giant like, ZEE5, for taking our local content to the global audience," he added.
Robi and Airtel customers can choose between a daily or a weekly subscription pack to enjoy the content available on ZEE5. The daily pack is priced at Tk7 and the weekly pack is priced at Tk45.
Through this partnership, customers will also be able to easily pay for a ZEE5 subscription from their mobile balance, if they are pre-paid customers, or have it included in their monthly bills, if they are post-paid customers of Robi and Airtel.
Robi and Airtel subscribers can access ZEE5 from five different devices at a time, allowing them complete freedom to watch the world class entertainment content on mobile phones, tablets, laptops, desktops, smart TVs, etc. They also can use Robi’s countrywide 4.5G network.
Among others, Bangladeshi singer Moinul Hasan Nobel, actress Ushasi Ray, actor Chanchal Chowdhury, ramp model and actress Airin Sultana and model and actress Masuma Rahman Nabila were present in the launching programme.
