Hygiene soap brand Lifebuoy is launching a new movement on the occasion of Global Handwashing Day (GHD) 2020 which aims to develop the importance of handwashing as a behaviour from an early age.
This year, Lifebuoy is leading the movement to incorporate “H for Handwashing”, as part of their campaign to teach more than 1.1 million children the proper way of handwashing, said a press release.
Inspired by how children learn their A, B, C, Lifebuoy has reimagined how the letter H is taught by advocating that H stands for Handwashing.
In this endeavour, a petition site was launched on October 6, with a call to action from Lifebuoy Brand Ambassador Shakib al Hasan, to garner support for the “H for Handwashing” movement.
Consumers are being encouraged to show their support for the cause through signing a petition in hforhandwashing.com.
Alongside, a creative jingle video has been released to encourage and engage kids to wash their hands in a playful and fun way.
Lifebuoy will mobilize this initiative called "H for Handwashing" through multi-year campaign where the key focus of this will be to integrate good hygiene practices into early childhood learning through a series of educational activities and partnerships with NGOs, and private and public institutions in Bangladesh to help drive handwashing behaviour change among children and adolescents.
To bring this movement to life, Lifebuoy, in collaboration with the Global Handwashing Partnership, has launched the "H for Handwashing" resource page to enable NGOs, governments, schools, teachers, pupils and the public to actively participate.
Samir Singh, global executive vice-president, skin cleansing and oral care at Unilever said: “At Lifebuoy, we have championed handwashing for over a decade, running the world’s largest behaviour change programme that has reached over 1 billion people globally.”
Afzal Khan, marketing director for beauty and personal care, Unilever Bangladesh Limited said: “For more than a century, Lifebuoy has been on a mission to change handwashing behaviours. This Global Handwashing Day is paramount given the pandemic, and we are reaffirming our commitment to this mission by working with education experts to create an unforgettable hand hygiene reminder to ensure that handwashing with soap becomes a lesson nobody forgets."
