HSBC will sponsor BGMEA in its pledge to culture export of Bangladesh
To explore newer opportunities in the global markets, the Bangladesh Garment Manufacturers and Exporters Association (BGMEA) and HSBC will collaborate to help export Bangladesh's culture and heritage.
An agreement was signed in this regard on Monday. Rubana Huq, BGMEA president, and Md Mahbub ur Rahman, CEO of HSBC Bangladesh, signed the agreement on behalf of their respective organisations.
The BGMEA recently launched "Go Human, Go Green", with seven pledges to make a difference to the livelihood of garment workers, community and environment.
One of them is the pledge to culture export of Bangladesh, under which BGMEA aims to explore the opportunity of exporting Bangladeshi apparel by linking the country's rich culture and heritage with fashion.
As per the agreement, HSBC will sponsor BGMEA in its pledge to culture export of Bangladesh.
“As an exporter of clothing products, we were used to making products as per the design and instructions of global brands and buyers. Bangladesh was treated as a low-cost and large volume-manufacturing destination,” said BGMEA president Rubana Huq.
"This narrative should be changed. We should move towards high fashion and valued products, which present our culture and heritage. The theme is fashion based on local fabrics for local heritage, but the style should cater to the western markets," Huq also said.
"In materialising the target and dreams, we initiated a programme where three renowned fashion designer will work on three themes, such as products based on Jamadani, sports or active wear based on our royal Bengal tiger, and the third on our traditional dresses and traditions like the Pohela Boishakh," said Huq, also managing director of Mohammadi Group .
MA Rahim Feroz, BGMEA vice president, Mohammad Abdul Momen, its director, Khan Monirul Alam Shuvo, chair of BGMEA PR committee, Nafis-Ud-Doula, chair of BGMEA committee on RSC, Kevin Green, country head of wholesale banking at HSBC Bangladesh, and Ashfaqur Rahman, head of textile and garments at HSBC Bangladesh, were also present at the signing ceremony.