• Saturday, Jan 22, 2022
  • Last Update : 03:32 am

Book on personal branding releases at Boi Mela

  • Published at 08:00 pm April 3rd, 2021
Book on personal branding

The self-development interactive book is expected to help readers enhance their personal brands

The book Personal Branding: How to Stay on Top of Mind in the 21st Century recently got its release at the Ekushey Boi Mela. 

The self-development interactive book is expected to help undergraduate students and young corporates enhance their personal brands for better exposure to opportunities, reads a press release. 

Three individuals from three generations came together to originate the guide intended to deliver the basics about personal branding — starting from what it is to why and how it should be worked upon. 

Chief Strategy and Digital Transformation Officer of The Daily Star Md Tajdin Hassan, Founder and CEO of Smartifier Academy Md Sohan Haidear, and author and trainer Rafeed Elahi Chowdhury cowrote the book.

“The book consists of interactive models which the readers can use to heighten their personal brands,” said Tajdin Hassan.

“Also, this book has a number of case studies of some of our country’s successful people from various fields who were triumphant in growing their personal brands.” 

While the term “branding” is a marketing-focused intricate arena, personal branding has become fundamental in 2021, the press release adds. In a nation where ensuring employment for graduates is still a challenge, cultivating a personal brand has become more important than ever. 

According to a 2018 CareerBuilder survey, 70% of employers take the help of social media to analyze candidates during recruitment. 

Since personal branding is very beneficial for employers, the book encourages that undergraduate students, young professionals, and individuals in managerial positions emphasize building and growing their personal brands. 

The engaging exercises in this book are expected to benefit the youth out there who can implement the takeaways to grow their personal brands, get jobs, and take a victorious turn in their careers, according to the release. 

The book is currently available for order on Rokomari.

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