ULAB Business Club holds 'Career Path in Marketing'

University of Liberal Arts Bangladesh (ULAB)'s Business Club recently held a webinar titled "Career Path in Marketing" to provide an insight for students who intend to carve a career in marketing after they graduate.

Paromita Fairuz, senior category manager at Perfetti van Melle Bangladesh Ltd, was invited to give the students an insight into her journey into the world of marketing, as she had also been associated with senior marketing roles at various reputed multinational companies such as Nestle Bangladesh, Unilever Bangladesh, Brac and Aarong.

During her presentation, she explained the multi skills and activities that a marketeer usually has to possess and implement.

She also made the students aware of the skills, which will be quite in demand in the future and advised them to start practicing from various platforms.

However, apart from learning new skills, she also suggested they keep on nurturing the skills which they already know about or else they might be out of practice.

At the end, she gave emphasis on the point that a marketer must learn on how to research before launching a new product, as there may be times when they will be given many data but they have to know how to formulate the information out of it.  

Paromita answered the many questions which the students had in their minds and also gave a real-life example of how a company was able to tackle the negative publicity of a particular product and was also able to gain their customer’s trust back.

An important tip she shared with the students is that to learn marketing they have to stop relying on books and do some random research on various topics so that they are prepared for any possible situation in the future.

The webinar was part of ULAB Business Club's objective to carry out webinars and make the students and club members well aware of the new skills and technologies in the market.