• Thursday, Dec 08, 2022
  • Last Update : 10:24 am

$300bn market for augmented reality by 2025

  • Published at 11:46 am June 19th, 2021
Bob Cai, Chief Marketing Officer of Huawei Carrier BG Courtesy

As customers were unable to visit stores in person due to the pandemic, Huawei used AR to demonstrate its leading products and solutions online

Huawei and third-party data predict that the Augmented Reality (AR) market will be worth $300 billion by 2025. 

On Thursday, Bob Cai, chief marketing officer of Huawei Carrier BG, reinforced the prediction in a keynote speech titled “5G + AR, Turning Dreams into Reality” at Huawei’s Better World Summit 2021 in China, said a press release. 

In his speech, Cai expressed that 5G will switch on AR, and AR will light up 5G. AR will first see massive adoption in five prioritized industries — education, social networking, shopping, travelling and navigation, and gaming.

He also announced the release of the AR Insight and Application Practice White Paper, which offers insights into the AR industry in terms of devices, applications, and networking.

As customers were unable to visit stores in person due to the pandemic, Huawei used AR to demonstrate its leading products and solutions online. According to Huawei, this approach made communication more efficient.

Huawei also uses AR to achieve the quick delivery of 5G base stations, which boosts delivery efficiency. Some case studies of Huawei employing AR were shown at this event.

“If you want to go fast, go alone; if you want to go far, go together. AR development requires the entire industry to work together and create a prosperous 5G plus AR value chain,” said Cai.

Several high-profile guests attended the event and delivered keynotes, including He Chengjian, director of Shenzhen Communication Management Bureau; David MacQueen, executive director of Strategy Analytics; Huang He, chief producer of Shenzhen TV Station; Wei Rongjie, CEO of RealMax; Hiroshi Fukuda, CEO of meleap; Liang Jinhao, representative of HADO China Region; and Fu Jie, executive director of Shenzhen AR Association.  

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