• Wednesday, Jan 19, 2022
  • Last Update : 03:32 am

Httpool supports Eid campaign for Jeansfellow

  • Published at 05:14 pm August 11th, 2021
Jeansfellow Httpool campaign
Courtesy

Helps the online business earn Tk1.4 crore

Httpool, an Aleph Holding company, and the largest global partner of major media platforms and the authorized sales partner of Facebook in Bangladesh, collaborated with digital agency Lead Bangladesh and implemented a Facebook advertising campaign to increase effectiveness and measure return on investment for their client Jeansfellow.

They assisted Jeansfellow, a local online footwear and fashion accessories store in Bangladesh to achieve impressive results for an Eid-ul-Azha campaign, which resulted in Jeansfellow exceeding its sales target by Tk1.4 crore.

The campaign was run on Facebook with Lead Bangladesh that reached out to 3.5 million people, generated 30 million impressions, got 500,000 visits as web traffic, and sold 4,400 pairs of shoes for $25,623, said a press release.

The target audience included all Facebook users in Bangladesh, most importantly users in Dhaka, Chittagong, Cox’s Bazar.

JeansFellow’s vision is to establish itself as a premium footwear and fashion accessories brand as the junction of quality leather merchandise & smooth customer experience in the market.

The digital campaign featured catalogue ads with different audience segments, engaging campaign content.

"We are excited to see JeansFellow and Lead Bangladesh effectively use Facebook to achieve and measure sales optimization. It is enormously exciting to see the impressive result generated by Lead Bangladesh," said Apurba Das, founder of Jeansfellow.

"Facebook's family of apps delivers brands with efficient ways to connect with their most relevant audiences. JeansFellow's sales optimization study has proven that measuring the campaign outcomes in terms of advertising recall has a significant impact on brand positioning and business outcomes,” adds Mahbub Alam, Facebook client partner, Httpool Bangladesh.

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