The MyGP app of Grameenphone has just completed its fifth year in service.
“MyGP is Grameenphone's flagship app, and it gives the customers the ability to avail almost all GP services through just a touch,” said Solaiman Alam, chief digital and strategy officer of Grameenphone.
“The app has come a long way, bringing simpler, faster and more personalized experiences. MyGP app is also the place to get the best deals on any Grameenphone services and innovative customer friendly features that is not available anywhere else,” he added.
Alam further said that over the past five years, MyGP has evolved into one of the largest digital distribution apps that has given the users not only access to GP services but quite a few essential things like news, education, and live sports.
“With the widespread popularity of platforms like this, more people are crossing the digital divide and using the internet to fulfill their daily needs. The constant love and feedback that we receive from our MyGP users inspire us to make this the even better,” he added.
Since the initial launch of MyGP 1.0 on August 9, 2016, the app has facilitated over 32 million Grameenphone users with basic self-service for their mobile connection, along with enhancing their lives with various assorted entertainment and lifestyle solutions, reads a press release.
Five years ago, MyGP started out with the vision of creating a digitally inclusive country contributing to the ambition of building a Digital Bangladesh, leading to a sustained economic and workforce development.
With access to information, accessible technology, and digital literacy, MyGP has played a pivotal role in supporting digital inclusion.
Grameenphone’s dedicated one-stop solution app, MyGP, quickly won the hearts of a million monthly active users by the end of 2016, setting the foundation for building a much larger base.
Since its inception, the app has seen the release of 110 versions.
With customers at heart and a goal to build a digital distribution, MyGP has evolved from simple self-service to an all-in-one solution that combined all the telco benefits of Grameenphone with an array of lifestyle, cause, contextual need and entertainment offerings to become the ultimate digital partner of GP customers, press release adds.
In striving to stay ahead of the curve, Grameenphone launched MyGP 2.0 in 2017 with Flexiplan and advanced telco features.
It saw major gamification after late 2017 with numerous exciting engagements like “Predict and Win.”
With the implementation of personalized packs through contextual capability in MyGP 3.0 launched in November 2018, it gradually became one significant reason for customers who prioritize convenience, easing their lifestyle and getting things done on the go, the press release further reads.
