• Tuesday, Oct 04, 2022
  • Last Update : 10:24 am

Pran begins delivering aid to the needy at their doorstep

  • Published at 09:54 am August 26th, 2021
Pran CSR aid donation
Courtesy

'We urge them not to hesitate to dial our number to get the food aid. We will provide it confidentially'

The needy people will be able to get emergency food assistance at home dialing the number 02222281792, under Pran-RFL's new food assistance program titled "Ahar Hobe Shobar Ghore."

The program, part of their "Pashe Achi Bangladesh" initiative, was launched on Thursday where Eleash Mridha, managing director at Pran Group, briefed the campaign details through a press conference held at the group's head office at the capital, said a press release.

“We have taken the program for the people who are facing hardship by losing job during the Covid-19 pandemic. We see, many people around us were self-sufficient but they are now helpless due to the pandemic. They need food assistance but cannot seek help publicly. We urge them not to hesitate to dial our number to get the food aid. We will provide it confidentially. Therefore, we will also distribute food among the poor people directly in different districts under the program," he added.

“We already distributed food support more than one lakh families so far under the CSR program Pashe Achi Bangladesh, for those who became jobless amid the pandemic. This time, our aim is to stand beside lower and middle income people who need food support," said Uzma Chowdhury, director (corporate finance) at Pran-RFL Group.

The food items include Pran's rice, dal, oil, salt, muri, toast and noodles. Needy people will be able to get the support through e-mail [email protected] beside dialing 02222281792. They can also seek help through Pran's social media handles, including Facebook, after which the items will be delivered within 24 hours, said Nurul Afser, head of corporate brand at Pran-RFL Group.

"Pashe Achi Bangladesh" is the CSR initiative of Pran-RFL group for helping the poor people who are affected for various calamities and crisis.

Under the initiative, the group started distributing emergency food and protective items to the poor people and hospitals when the corona virus started spreading in the country in March last year.

Touhiduzzaman, assistant general manager (public relations) and Zeaul Haque, acting editor at Jagonews24.com, media partner of the initiative, were also present at the program.

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