The ad has portrayed the connection between a vehicle (JAC vehicle) and its driver
Energypac’s campaign JAC ‘Amar gari, amar ghar’ which was made by their strategic agency ADA (Analytics Data Advertising), has recently been awarded at the 10th edition of the “Commward: Excellence in Creative Communication” held on August 28.
In this year’s edition, a total of 227 entities have been honoured with Commward advertising accolades in 26 categories under four ranks -- bronze, silver, gold, and grand Prix.
JAC ‘Amar Gari, Amar Ghar,’ made for JAC vehicles, has won the Bronze award in the category of Best Efficacy.
This ad has portrayed the connection between a vehicle (JAC vehicle) and its driver, as they tend to spend long hours driving, making his vehicle home metaphorically.
Ameen Mahmood, lead, marketing communication strategies from Energypac said on this occasion, “We are really very delighted that our efforts and initiative have been recognized at the flagship initiative of Bangladesh Brand Forum. Energypac, as a corporate social responsible entity, always tries to launch a campaign that connected to the reality.”
Energypac is the sole distributor of the JAC brand of Anhui Jianghuai Automobile Group Co. Ltd.
Energypac, through JAC vehicles, is catalyzing changes in the Bangladesh market by introducing best-in-class commercial vehicles in the 1.5-ton segment and a wide range of commercial vehicles, including 5-ton heavy-duty trucks, covered vans, and pickups.
Energypac Power Generation Ltd. is also contributing to the overall economic growth of the country through JAC vehicles as their assembly plant is creating employment opportunities for a skilled workforce.