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Personality: The winning formula

  • Published at 01:20 pm December 10th, 2019

Once your restaurant business has found the right spot to house all your ideas and thoughts, you can begin the formation of a personality

“Personality” – the aspect that sets everyone and everything apart. Yes! The concept of personality isn’t limited to just humans or living beings. Rather, the objects we create also have a personality of their own. Maybe they don’t have the power to conceive one for themselves, but it is their creators who assign this aspect to them – be it intentionally or unintentionally. It is the culmination of all the little things, traits and little quirks one possesses – which also gives rise to separate identities as well.

For businesses – or in this case, restaurants – physical space is a primordial personality-setting aspect. The location of the place, its orientation and even its size help form its personality; and for modern dining establishments, this personality or identity is a key component for success. Maybe in a different world, food would be the only factor that determines the success level of an eatery. But for better or for worse, in this world, the personality of a restaurant can be equally as important as the food they serve.

The modern restaurant scene is, after all, a landscape of check-ins and “Instagram” spots along with unnecessary need to appease hunger. Bangladesh is in no way an anomaly – it is a global phenomenon. Youth today want to eat in a place that has cool decor, an engaging theme and a backdrop for photos that can gain hundreds of “likes.”

For that to happen, the owners do not need a particularly big place, rather, they need a space that conforms and accommodates the overall idea of the place -- where the owner or the patrons can attribute certain traits to it and relate to the establishment in their own particular way.

Take a gander at any of the successful restaurants in Dhaka at the moment and you’ll probably see each of them having a separate distinguishable personality – from the way the servers greet to the way the seating is arranged - colors pop, 

decor entices and menus are presented in the most unique designs or manners. And if you take an even closer look, you’ll see that much of that was possible due to having the necessary conforming space.

Take rooftop restaurants for example. Their primary theme – dining with a great view – directly stems from the type of space they occupy. Similarly, there are plenty of personality aspects that are possible, or not possible, due to property orientation.

Once your restaurant business has found the right spot to house all your ideas and thoughts, you can begin the formation of a personality and identity for your establishment. And if that hits the mark, there is no stopping you or your business.

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