It is not very often that we see a big corporate venture place a great deal of emphasis on addressing social issues. However, Green Delta Insurance Company Limited (GDIC) – the largest and leading “AAA” rated non-life insurance company in Bangladesh – have spent years catering to the needs of different segments of society through numerous innovative and customised products.
This includes ‘Shudin’ for garment workers, micro-health insurance ‘Niramoy’ for rural populations, ‘Probashi’ insurance for migrant workers and so on. But the flagship product of Green Delta is Nibedita – the first ever comprehensive insurance scheme for women in South Asia.
Customised insurance for women
Nibedita was designed to ensure women’s economic security and provide them with a platform to be socially and economically empowered. It can be availed by any Bangladeshi woman aged between 14 and 65 years old. They can get a coverage of BDT 100,000 to BDT 1,000,000 for a minimum annual premium of BDT 580 only. What makes Nibedita unique is that beside other insurance benefits, it provides trauma allowances for the victims of rape, street harassment and assault, acid attacks and other discriminatory acts.
Farzana Chowdhury ACII (UK), managing director and CEO of Green Delta Insurance Company, was honoured at the UN Global Compact Leaders’ Summit 2016, held in New York in June 2016, as one of ten Local Sustainable Development Goals (SDG) Pioneers for her efforts in promoting gender equality in Bangladesh, in alignment with the Sustainable Development Goals, through Nibedita.
A tailored app for policy holders
In order to create a one-stop service solution platform for women in Bangladesh, Green Delta have recently launched a mobile application called ‘Nibedita Mobile App’ for Nibedita policy holders. An event titled ‘Nibedita App Launch and Local SDG Celebration’ was held on October 8, 2016 at the Le Méridien Dhaka.
Speaker of the Parliament, Dr Shirin Sharmin Chaudhury MP, graced the occasion as chief guest and officially launched the app. She congratulated Green Delta on such a noble initiative for women and also praised Farzana Chowdhury for being honoured as a Local SDG Pioneer by the UN Global Compact, calling her a source of inspiration to the millions of women in Bangladesh who want to break through socio-economic barriers and succeed in their respective endeavours. She expressed her optimism on the role Nibedita can play in ensuring women‘s well-being.
Special guest Zunaid Ahmed Palak MP, state minister, ICT Division, expressed his delight at the app launch and hoped that Green Delta can be a role model for the private sector to come forward and play a pivotal role, along with the government, to realise the dream of Digital Bangladesh. He also provided assurance of his full support for Green Delta’s aspirations to help establish gender equality and women's empowerment in Bangladesh. Ambassador of the US Embassy Dhaka, Mercia Bernicat, and former Bangladesh ambassador and permanent representative to the UN, Dr. A K Abdul Momen, were also present as guests of honour.
Safety and services
The unique feature of the Nibedita app is the panic button. Any women, when in danger, can press the panic button, which will create a loud siren-like sound and also simultaneously send a distress SMS, with her geographic location, to her relatives or nearest ones (according to the information provided during app registration), to Green Delta Head office and to the security service provider, who will mobilise its rescue team to the spot within 15-30 minutes for help. Besides security, this app will also give women access to better health, capacity building, financial services and other value added services. For this, Green Delta has partnered with various service providers, to give Nibedita policy holders special offers and fast-track services. Some of the partners include EBL, IDLC, Elite Force, Ghurbo.com, Persona, Bagdoom.com, Dhaka Ahsania Mission, Agora, Green Delta Securities Limited, Green Delta Capital Limited, Professional Advancement Limited and GD Assist Ltd.
Farzana Chowdhury hopes that by empowering women, who constitute more than 52% of the population, Nibedita can play a pivotal role in the overall socio-economic development of Bangladesh. Nibedita is aspiring to play a pivotal role in the national development of Bangladesh by enriching the lives of millions of women across the country with the slogan – “Nibedita is every woman’s partner”.