Snapchat, the photo and video-sharing platform, is not what it used to be when it was first introduced some six years ago as a social media platform to connect and interact with friends through vlogging and doodling. The app is gradually becoming the platform for hundreds of entrepreneurs, marketers and employers to promote services and products, and interact with clients as well as potential employees.
Over the past year, many Bangladeshi brands have joined Snapchat as advertised on their official websites and Facebook pages, and their subscribers are growing by the day.
How it works is, you “snap” a photo or a video, use a filter of your choice, add captions, emojis or draw doodles to your heart’s content, and post it on your Story feed. You can get as creative as you want. These nugget-sized snaps (content) will be available for viewing for 24 hours and then it will be automatically deleted. Only people added to your Snapchat friend list will be able to view your story.
Whether you’re looking for a job or building a brand of your own, here’s how you can use this app to your advantage.
Seek out employers
Most companies have their social media contact details listed on their websites. Add the ones you are interested in working for on Snapchat and find out how they are using the platform to promote their brands and engage with followers.
Interactions and feedback
Feel free to send them feedback, as Snapchat also has a one-on-one chat and video chat feature.
Engage your audience
Once the employers or the companies have accepted your add request, you’ll automatically be added to their list of friends. Now is your chance to give your audience behind-the-scenes glimpses of your life. Get creative, and make fun content on your Snapchat stream. If you are a freelance photographer or an event planner, add posts that demonstrate your commitment to your work, while still keeping things light and playful.