Sustainability front and centre
TRESemmé Bangladesh Fashion Week (BFW2020), in partnership with the Fashion Design Council of Bangladesh (FDCB) concluded on January 28. This is the second edition of the fashion awareness event, which debuted last year, and aims to bring together local and international designers in a bid to promote sustainable fashion and encourage regional cooperation. The digital campaign for this year’s edition was titled #doitforyou.
BFW2020 opened with a three day fashion show held at the International Convention City, Bashundhara (ICCB). Each day was opened by a special ramp show which paved way for the “official” fashion showcase. Day 1 opened with ramp appearances by popular media personalities like actresses Sunerah Binte Kamal and Masuma Rahman Nabila, news presenter Safina Ahmed Tory, and singer Xefer. Day 2 had the ‘Runway of Life’ which featured women from different professions on the ramp, to promote the inclusivity of fashion. Day 3 opened on the red carpet outside the official venue, with students creating haute couture confections out of recycled goods. Each night, as with previous events hosted by FDCB, each of the Bangladeshi designers had been given a specific theme pertaining to local arts, culture, crafts and natural resources, such as jamdani, traditional Bengali jewelry, and more. A delegation of designers from India, Sri Lanka, Nepal and Bhutan also showcased their local textile heritage.
The local designers participating included FDCB’s Maheen Khan, Emdad Hoque, Shaibal Saha, Chandana Dewan, Kuhu Plamondon, Farah Anjum Bari, Maria Sultana Mumu, Shahrukh Amin, Rupo Shams, Riffat Reza, Lipi Khandaker, Sarah Karim, Tenzing Chakma, Nawshin Khair, Farah Dibam Rima Naz, Sadia Hossain Mishu, and Afsana Ferdousi, as well as newer entrants Tasfia Ahmed, Rifat Rahman and Faiza Ahmed. The visiting designers included Anuj Sharma, Ridhi Jain, Antar Agni, Asif Shaikh, and Alka Sharma from India, Sonali Dharmawardena from Sri Lanka, Ajay M Gurung from Nepal and Chandrika Tamang from Bhutan.
The three-day runway shows were followed by three days of exhibitions of the designs, held at Gardenia Grand Hall, as well as workshops by some of the visiting designers. In addition to promoting slow fashion, this year’s event did not shy away from raising awareness on issues like dwindling wildlife, inclusivity, and of course, the need for regional cooperation.