• Sunday, Feb 05, 2023
  • Last Update : 09:54 am

Swoon in silk

  • Published at 07:34 am December 19th, 2019

Shayeh -- the first brand to launch luxury loungewear in Bangladesh

‘Fabric of god’-- how rich and comfortable can a fabric be, to be given such a title? Silk, since ancient times, has been recognized as the most royal fabric ever. Silk, worldwide, is used as an attire of luxury wear. From Marilyn Monroe’s pink silk dress to Victoria Secret’s silk lingerie -- millions of people were attracted to the multiple ways silk can be worn. “Silk is such a royal fabric and I want to give Shayeh’s customers the experience of luxury.” says Anusheh Shayeree Hassan, owner of Shayeh. In 2016, Shayeh became the first to launch luxury sleepwear line with customized initials in Bangladesh.

Currently working on establishing her own architectural firm, Anusheh began with the silkwear line to feed her “thirst for fashion”. Even the tiniest glimpse at her office speaks about her immense love for fashion. Her office has a wall dedicated to her favourite fashion icons, and a desk organized with the latest Vogue issues.

At a very young age, while other kids read story books, Anusheh would read magazines that her mom used to bring home with her. When she grew up, she got into reading Vogue. While others would binge watch Netflix, she would continually watch fashion videos. “I had to watch videos that I could gain something out of it, and fashion videos and movies were exactly what I needed.” she says.

Anusheh, comfortable in her own style, knows how to keep up with the trends. Her silk shirt paired up with a pair of Chanel earrings is one example. As her fashion inspiration, she names Anna Wintour, Blair from Gossip Girl, and Karl Lagerfeld. She says: “Above all, it is my mother who has always inspired me the most. She holds the confidence in whatever she does. She is my diva.”

She has always wanted to work with silk and it was at the end of her graduation that she decided to open a brand with her own name featuring luxury silk sleepwear. 

In a saturated market where everyone was making almost the same kind of luxury dresses, Anusheh wanted to do something very different; something that is very new to offer for the niche market. Thus began ‘Shayeh’.

The inspiration for the name of her brand came from one of her beloved friends who calls her by the name, Shayeh.

While studying in Malaysia, she collected the right fabrics, picked colours, designed and placed orders. 

Anusheh calls herself lucky to have friends and family who love her and has been supporting her since day one. “Everyone has a piece of Shayeh and this shows their willingness to encourage me every day”. She started with three basic colours, initially. Anusheh promotes Bangladeshi silk and has been bringing designs in varying colours, each season. Now, with around twenty different colours, Shayeh has astounded her clients. 

Naming her success story, she shares: “It was few months after Shayeh just started that a girl approached me saying "Hey, could you make sleepwear for me and my bridesmaids?" She ordered 25 of them!

Anusheh aspires to be like Victoria Beckham one day. She also dreams of designing a Gucci or Prada outlet here in Bangladesh.  

“Architecture in general doesn’t motivate me to work, but fashion does. And when I bring the two together, I love it.” says Anusheh. 

Collections: Payjamas, robes, sleep dress, short sleep dress, eye mask, pillow case, cami tank tops. Available for men, women and children.

Facebook 50
blogger sharing button blogger
buffer sharing button buffer
diaspora sharing button diaspora
digg sharing button digg
douban sharing button douban
email sharing button email
evernote sharing button evernote
flipboard sharing button flipboard
pocket sharing button getpocket
github sharing button github
gmail sharing button gmail
googlebookmarks sharing button googlebookmarks
hackernews sharing button hackernews
instapaper sharing button instapaper
line sharing button line
linkedin sharing button linkedin
livejournal sharing button livejournal
mailru sharing button mailru
medium sharing button medium
meneame sharing button meneame
messenger sharing button messenger
odnoklassniki sharing button odnoklassniki
pinterest sharing button pinterest
print sharing button print
qzone sharing button qzone
reddit sharing button reddit
refind sharing button refind
renren sharing button renren
skype sharing button skype
snapchat sharing button snapchat
surfingbird sharing button surfingbird
telegram sharing button telegram
tumblr sharing button tumblr
twitter sharing button twitter
vk sharing button vk
wechat sharing button wechat
weibo sharing button weibo
whatsapp sharing button whatsapp
wordpress sharing button wordpress
xing sharing button xing
yahoomail sharing button yahoomail