• Sunday, Mar 26, 2023
  • Last Update : 09:54 am

Talk of the town: Who're you wearing?

  • Published at 09:35 am May 13th, 2021

Picking the right outfit for special occasions, like Eid, can be a daunting task -- especially under current circumstances, when going to the mall poses actual life risks, and we must resort to our beloved online stores. But worry not, readers! This season, Avenue T brings to the spotlight four stunning local brands to choose from, so you're dressed to impress this Eid, too. 

Samrin Hassan

Samrin Hassan, the lead designer of the namesake brand, started her journey with small and sweet steps for the most inspirational lady in her life: Her mother. This virtual fashion powerhouse started with a heart to “make (her) mother proud”. This designer believes in bringing about affordable and comfortable fashion pieces for women of all ages and sizes. Her zardozi work on velvets and double georgette in bold colours has taken the internet by storm. Being a marketing student herself, Samrin knows how to focus on strategies to get her brand across to the right damsels in fashion distress. With her talent and the support of her partner, Nazmina Bhuiyan, Samrin has caught the eye of quite a big crowd. 

Check her out at:

Insta: @samrin_hassan

Facebook: Samrin Hassan

Khirad Studio

Have you checked out Farin Irfana’s Khirad Studio yet? It’s bound to feed your vintage style-craving soul. Her inspiration from the get-go has been the styles and patterns she had seen her mom rock growing up. Chikankari, muslin, silk, and brocades in contemporary cuts and designs; Farin’s touch of regal beauty on every one of her crafted pieces will make your fashion radar tingle. The brand she launched during this god-forsaken pandemic does not compromise on quality, but at the same time understands that affordability is a priority. This classic chic queen says being her own boss is a different high. She dreams to slowly pan out our styles from our stylish neighbours to our homegrown heritage and fashion.

“Dhaka's virtual fashion world may be saturated, but it's a breakthrough for new designers to shine through the crowd with unique designs, great quality, and ethics.”

Check her out at:

Insta: @khirad_studio

Facebook: Khirad Studio


Oh, Safwah! This brand made a girl step out of her comfort zone to teach every girl-next-door to glam up her traditional outfits with modern cuts. Her goal to create unique designs grabs the attention of the regular Facebook-scrollers with precision. You want to embody the persona Safwah creates through each one of her designs. She takes pride in finding her inspiration in the ideas of the common craftsmen who bring her dream designs to reality. The future of Safwah are walk-in stores at your convenience. You get to pick and choose your favourites and style them to your exclusive personality.

Check her out at:

Insta: @safwah_official

Facebook: Safwah


A lot of research and development go into bringing your dream clothing line to the light, and Manizeh is no different. Faika Fairuz, with the knowledge she has gathered from various mediums, is the mad scientist in Manizeh’s fashion-lab; bringing finesse to designs, defining her creative process, distribution channels and marketing strategies. 

“How we dress is how we express ourselves without speaking. I want to bring upon the language that does exactly that.” 

Manizeh aspires to provide wardrobe solutions to all. With its first line launched, the overwhelming response strengthened the brand to take bigger steps towards a shop Faika dreams of. With bespoke tailoring and customization, Manizeh wants to be the voice that helps your personality shine through.

Check her out at:

Insta: @manizehofficial

Facebook: Manizeh

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