Chic elegance

Mudassir Ahmed, better known as Minimalmudassir on social media, rose to fame for his fashion and lifestyle blog a couple of years ago. His clothing line, Studio MM, was launched back in winter 2019, and this year’s new Eid collection by Mudassir is a gift that keeps giving.

Describe your collection in three words.

Trendy, comfortable and affordable.

What was the inspiration behind your shoot concept?

Every Eid, I visit my grandfather’s house and we all dress up with our cousins, brothers, sisters and have breakfast together, wearing our new Eid clothes. This is what Eid means to me, celebrating happiness with your loved ones and similarly, I wanted to portray a brunch concept where friends/family members are having fun together and sharing happiness -- thus even naming the whole collection the Eid-ul-Fitr brunch collection.

Do you have a favorite piece from this collection?

Well, I cannot choose one single piece, but I definitely loved the finishing on our men’s kurta which is embroidered with zari thread in floral patterns.

Let’s talk about the color palette. What was going on in your mind when you came up with the designs?

Honestly, to a lot of people, Eid-ul-Fitr feels like pastels, but it’s more colorful to me. I have experimented with a lot of colors, such as blood red, maroons, purple and other subtle tones such as ash, cream etc.

You can find Studio MM on Facebook, Instagram, or you can visit their website.