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It’s on fire

  • Published at 08:15 am October 23rd, 2017
It’s on fire
Many might still wonder why companies even bother producing more only-tablets in a market that seems to be ruled by the Apple iPad. Well, the Amazon Fire HD 10 makes one heck of an argument by delivering quality media for less than half the price of a basic iPad. One thing we can all agree on: a 10-inch display tablet is the perfect size for a gadget of this kind. The Fire HD 10’s predecessor was quite disappointing, but the new 2017 version rectifies the former’s characteristics. The basic 32GB of storage model starts at $150, providing the 1,920x1,200 resolution on its display.

How it looks

No matter what your quarrels are with Apple or with their iPad devices, it still possesses a very attractive design. No one will argue that the Fire HD 10 is a sexy looking thing. Even though it comes in black, blue and red, it’s thicker than the iPad and has a plastic back. The Fire HD 10 runs the FireOS, which is Amazon’s customised version of Android. The reason for this is because of Amazon’s relentless ability to market anything and everything in their own online store. That may become quite a nuisance, slightly becoming a device that throws ads at your face throughout the day. If you have an Amazon account, you can fork over an extra $15 to get rid of those offers on your lock screen. With that said, this could only be a slight drawback. After all, there are many more positives than negatives for a tablet at the given price.

The perks

A huge step forward is the tablet’s use of Alexa. The hands-off experience with Alexa works as good as it does on the Amazon Echo – the smart speaker. And why wouldn’t it be enticing to work with an assistant that will soon be in new BMWs. Like other modern-day Alexa-enabled devices, all you have to say is the word “Alexa” and let the magic unfold. You can always change the wake word to something else but there’s something about saying Alexa makes the experience much more refined.

Give and take

We would feel as if we’re cheating you if we didn’t discuss the slight drawbacks to this device, regardless of its steal-worthy price tag. There is no doubt that the Fire HD 10 is great for reading, movies, TV shows, music and so on. However, if you aren’t using Amazon Prime video or music, then any other downloaded app will be placed away from an easier access location. Everything on this tablet is dedicated to Amazon. If you want to launch an app like Netflix, you’ll have to navigate to the Apps tab. Instead of all roads lead to Rome, Amazon has set all major routes to their own services. This approach is so strict that you’ll be able to find apps like Facebook, Twitter, Netflix and Instagram. What you won’t find is the Google Chrome browser or any of the Microsoft Office apps. But the reason for this is Amazon’s overall goal: it’s not trying to be what it is not. Apple’s basic 9.7-inch iPad is still the best all-rounder in the market for tablets. Although it only has a few restrictions, you really won’t get a better experience out of a tablet of this size at its market price.
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