Coca-Cola, WaterAid and JAAGO Foundation have announced a tri party-partnership to raise awareness amongst the youth population of Bangladesh on ‘Water, Sanitation and Hygiene’ (WASH) through the Countrywide Clean Water and Sanitation Campaign.
A Memorandum of Understanding was signed between Coca-Cola Bangladesh Limited, WaterAid Bangladesh and JAAGO Foundation at the JAAGO Foundation Headquarters on August 20. Shadab Khan, Managing Director, Coca-Cola Bangladesh Limited, Khairul Islam, Country Director, WaterAid Bangladesh and Korvi Rakshand, Founder and Executive Director, JAAGO Foundation were present during the signing ceremony and it was witnessed by Shamima Akhter, Sabiha Siddique and other higher officials of the three organizations.
The Countrywide Clean Water and Sanitation Campaign is a six month long campaign which will transpire in 10 districts, 50 schools and 10 water bodies within the country. The campaign will commence with a training conducted by WaterAid on the preparation of model toilets. It will be followed by workshops on the importance of hygienic practices at the schools to establish the concept of water and sanitation and develop a behavioural change among the students. The next part of the campaign will involve cleaning water bodies in 10 selected districts to raise awareness among the local habitats. The three organizations launched the campaign with the aim of engaging and empowering young minds to anticipate and tackle WASH challenges through innovative ideas, developing responsibility and create awareness by taking action in their community.
Shadab Khan attaches great importance to the collaboration with WaterAid and JAAGO as he stated, “I am proud that we are launching this campaign together to promote the accessibility of clean water and sanitation in Bangladesh. This will not only create environmental sustainability but also pave the way towards economic prosperity.”
Khairul Islam also voiced his delight and said, “WaterAid is excited to be the knowledge partner for this campaign, as we sincerely believe that the heightened awareness will bring forth a behavioural change within the communities.”
“It is upon us all to do our bit in raising awareness about proper sanitation and safe water. Creating a sustainable environment should be an economic responsibility and change will ensue only when we become a part of it,” added Korvi Rakshand.
