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Priyanka Chopra shares regret over endorsing fairness creams in new memoir

  • Published at 04:46 pm January 26th, 2021
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Priyanka Chopra came under fire for endorsing fairness creams Collected

The actor revealed that endorsing fairness creams was a sign of a female actor’s success in Bollywood; it meant that the particular actor had made it to the industry

'Fashion' star Priyanka Chopra addressed the backlash she received following the Black Lives Matter movement, in new memoir titled Unfinished.

The actor was heavily criticized for speaking in favour of the 'Black Lives Matter' movement while endorsing fairness creams back home in India.

Chopra did not defend her past endorsements and admitted that she parted ways with the brands after moving to Hollywood.

 “I felt really bad about it, that’s why I stopped doing it. All my cousins are gora-chitta (fair) I was the one who turned out dusky because my dad is dusky. Just for fun, my Punjabi family would call me ‘kaali, kaali, kaali’. At 13, I wanted to put fairness creams and wanted my complexion changed,” she said.



The actor also stated that in Bollywood, endorsing fairness creams was a sign of a female actor’s professional success; it meant that the particular actor had made it to the industry.

“[Skin lightening] was so normalized in South Asia; it’s such a large industry that everyone was doing it. In fact, doing it is still a check [mark] when you are a female actor, but it’s awful. And it was awful for me, for a little girl who used to put talcum-powder cream on my face because I believed that dark skin was not pretty.”

Unfinished will be released on February 9, giving a glimpse into Priyanka’s childhood, Miss World journey and her acclaimed acting career.