• Wednesday, Jun 29, 2022
  • Last Update : 04:24 pm

ICC partners with Unicef to deliver one day for children celebration

  • Published at 06:36 pm June 30th, 2019

The money raised throughout the campaign will support UNICEF’s work for children in cricket playing nations across the world

Edgbaston turns blue today [30 June] as ICC Cricket for Good, in partnership with UNICEF, deliver the pinnacle event of the tournament wide ‘One Day for Children’ campaign with a special celebration at the England v India match in Birmingham.

The sell-out fixture will see players from both the world’s top ranked one-day sides in special #OneDay4Children branded kit, celebrities and legends of the game participating in unique activations, and fundraising both in stadium and across the live broadcast, while over 24,000 spectators join in the action at Edgbaston. The match promises to be a defining moment of the tournament for all the fans watching at Edgbaston and around the world.

The money raised throughout the campaign will support UNICEF’s work for children in cricket playing nations across the world, as the sport’s one billion fans unite to ensure children have the chance to learn, play, and be healthy. A core focus of activities on the 30th June will be to maximise fundraising from the in-venue and broadcast audience.

Tournament broadcasters Sky and Star Sports will ensure that the #OneDay4Children experience reaches television audiences around the globe, while ICC Commercial Partners are supporting the event with in-match donations. Uber pledging $500 for every 4 scored during the match and Booking.com donating £500 for every wicket taken. In addition, Gray Nicolls has created a limited edition light blue bat for the day, with 25% of proceeds going to UNICEF.

David Richardson of the ICC said: “ICC Cricket for Good have enjoyed a long relationship with UNICEF, and we are thrilled to deliver ‘One Day for Children’ alongside them today. We hope that fans in the ground, across the UK and around the world get involved and donate and show the power of the global cricket community to help children play, learn and be healthy.”

Mike Penrose, Executive Director at UNICEF UK, said: “Partnering with ICC Cricket for Good to deliver ‘One Day for Children’ has allowed us to raise vital funds for children worldwide and show the true power of sport for social good. The money raised through this campaign will continue to help children in cricket playing nations, with many projects using the unique power of cricket to deliver these objectives.”

Steve Elworthy, Managing Director at the ICC Men’s Cricket World Cup 2019, added: “The experience at Edgbaston today will be unlike any other Cricket World Cup match fans have seen this summer, as we celebrate the #OneDay4Children campaign. With a sell-out ground and potentially hundreds of millions watching around the world, we can tap into the unparalleled power of the tournament’s audience to make a marked difference in children’s lives.”

Fans in the UK can donate to #OneDay4Children by texting TEN to 70160 to give £10, or texting TWENTY to 70160 to give £20.

Facebook 50
blogger sharing button blogger
buffer sharing button buffer
diaspora sharing button diaspora
digg sharing button digg
douban sharing button douban
email sharing button email
evernote sharing button evernote
flipboard sharing button flipboard
pocket sharing button getpocket
github sharing button github
gmail sharing button gmail
googlebookmarks sharing button googlebookmarks
hackernews sharing button hackernews
instapaper sharing button instapaper
line sharing button line
linkedin sharing button linkedin
livejournal sharing button livejournal
mailru sharing button mailru
medium sharing button medium
meneame sharing button meneame
messenger sharing button messenger
odnoklassniki sharing button odnoklassniki
pinterest sharing button pinterest
print sharing button print
qzone sharing button qzone
reddit sharing button reddit
refind sharing button refind
renren sharing button renren
skype sharing button skype
snapchat sharing button snapchat
surfingbird sharing button surfingbird
telegram sharing button telegram
tumblr sharing button tumblr
twitter sharing button twitter
vk sharing button vk
wechat sharing button wechat
weibo sharing button weibo
whatsapp sharing button whatsapp
wordpress sharing button wordpress
xing sharing button xing
yahoomail sharing button yahoomail