Bangladesh Football Federation welcomed back Nitol-Tata to the football arena officially after declaring them as the sponsors of the ongoing Bangladesh Premier League yesterday.
Nitol-Tata returned to sponsor football after a gap of nine years as the renowned conglomerate of the country had earlier sponsored the National Football League from 2001 to 2005. Their arrival was like a breath of fresh air for the struggling football federation who started the showcase league of the country without any sponsors. However the deal is not lucrative as the previous sponsorships of Citycell and Grameenphone but was ‘quite satisfactory’ said Abdus Salam Murshedy, the senior vice-president of BFF.
“Due to the political unrest, the last year was a hard year for the federation, when we were struggling Nitol-Tata stepped again to be with us. We welcome them and hope it will be a sustainable relationship,” said Salam. The amount was not disclosed, but it was learnt that the deal was inked on Tk6m. It would also be mentionable that among the three phases of the league the first phase is almost completed. Abdul Matlub Ahmed, the chairman of the Nitol-Niloy Group, said that his organisation was always behind football and they have stepped up again to stay. “I find some positive changes in football after Kazi Salahuddin was elected as the president. It has improved but at the same time I have to say that football is yet to fulfill the expectations of the people,” said Matlub.
Despite the sponsorship Nitol-Tata will also provide a Tata Ace pickup for the champions of the league and three motorcycles for the top three players. It would also provide 12 televisions for lottery in the last 12 matches of the league and 10 televisions for various prizes subject to be finalised by BFF.
BFF vice-president Tabith Awal, general secretary Abu Naeem Shohag, representatives from the co-sponsors, AFM Iqbal bin Anwar Dawn of Walton, Ziaul Karim of Pragat Insurance, Akteruzzaman of Amber Group were also present on the occasion.