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Know-hows of online marketing

  • Published at 05:20 am December 7th, 2015
Know-hows of online marketing

Bangladesh Brand Forum (BBF) is organising the second edition of Digital Marketing Summit 2015 to inspire and share the know-hows of online marketing. The day-long summit has been designed with key-note sessions of digital marketing experts, insightful panel discussions, exclusive deep-dive sessions, showcase of digital marketing companies and a special knowledge session for university students.

Scheduled to be held on December 12 at the GP House, six key-note sessions at Digital Marketing Summit 2015 will be conducted by world renowned digital marketing experts. The session topics will focus on both the technical and strategic perspectives of digital marketing relevant to the context of the country.

In her key-note session, Carrie Chen, digital distribution manager of Telenor Digital, will share her learnings on app marketing. Amit Sharma, solutions architect of Amazon Internet Services Pvt Ltd will open up on the Amazon Web Service and how to utilise the infrastructure and services to create a highly scalable and resilient application. Benjamin Tan, group chief executive officer, Grey Digital, Southeast Asia and Australia will engage his session with the topic “Data Quick Wins to Drive Marketing Performance.”

“Fortune at the Bottom of the Pyramid-Translating ‘Digital’ for Bangladesh” will be presented by Ashish Thomas, chief of marketing and strategy at SSD-TECH, to give a new perspective to digital marketing. David Setiawan, client solution manager, Tech and Telco Vertical of Facebook, will discuss the prospects of marketing under the topic “The Evolution of Mobile.” From Robosoft Technologies, Lakshmipathy Bhat, vice president of Corporate Communications will discuss branding in the digital frontier through “New Advertising is Old Advertising.” The day long sessions will start at 8am and continue till 6pm.

For practitioners of digital marketing looking to bolster ground-level expertise, BBF has also arranged for deep dive sessions to run simultaneously besides key notes. The deep dive sessions will be conducted by WebAble Digital, Facebook and SSD Tech. Experts will go deep into integration and application of digital marketing in Bangladesh.

Presented by Grameenphone, the summit is powered by SSD-TECH. The event is also supported by Symphony, The Daily Star as youth engagement partner, Ekattor TV as TV partner, Maverick as digital content partner, Webable as social media partner, Daffodil University as knowledge partner and Masthead PR as public relations partner.

The summit is open to registration at: bbf.digital/dms2015.

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