Aarong launched its Puja 2016 collection at an event for My Aarong Rewards Card (MARC) members and the Media at its Wari outlet on Saturday, October 1. Attendees were able to pre-order outfits showcased by Aarong models from its Puja campaign.
This season’s Puja collection theme is inspired by the colours of the festival infused with vibrant hues and floral motifs in cottons, muslin, and half silk. Shalwar kameezes and sarees not only come in traditional reds and whites, but also in green, yellow and magenta. Men’s panjabi and dhotis sets paired with vests are the latest trends of the season.
Puja gift boxes are also available which consist of an assortment of traditional Puja items.