Demo day is the finale of the accelerator program where companies, investors, mentors and the community come together to review the progress that startups made and to celebrate their hard work. The pitch in the demo day is crucial for the startups as this is what makes them stand out in the eyes of the investors.
Here are five simple tips on how to maximise the effect of your demo day.
Set clear goals
You need to have a clear view about your plans from demo day. It is never the case that something magical will happen out of the blue for you. You need to know where you stand and what you want out of the demo day. You can’t get everything at a go and thus you need clear planning about what you want. Set clear goals and plan well ahead to hit right on the demo day.
Give an awesome pitch
The prime ingredient for the demo day is your pitch. Make it amazing and remarkable. Your pitch needs to get everyone’s attention and prove your startup to be unique. Investors, press, and others need to get the pitch clearly. Say it clearly and deliver it slowly for everyone to understand. You know your business, but the audience doesn’t. If you go fast they will lose track and tune out. Make sure to keep it simple and do not use many technical terms. Delete the words that don’t matter and have the right pitch for the demo day.
Demo day is the greatest place for a startup to connect with investors. Especially it’s the greatest scope to find angel investor for your startup. While you pitch, make sure you make it clear how investors can connect with you. Plan well ahead about whom to reach and how to reach them. Plan beforehand about how to meet the investors during the demo day and reach out to them.
Balance the team work
To attract the investors you need to show them the strength of your entire team. A compatible and well-balanced team is usually attractive to the investors. Relying on the CEO for everything will prove your whole startup to be weak. There should be backup for everything. Every member should know all details about the startup, operations, financial details and the pitch.
Make plans for after the demo day
Demo day is not the end of your journey. It is basically the start of your actual journey. You need to make plans for weeks ahead to maximise the demo day. Schedule the investor meetings and press briefings. Plan and announce the things you will do in weeks after the demo day. You need to have definite plans to execute the fundraising for your startup and how you want to expand the startup further.
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