Shusmita Anis: Artists have to adapt to the change to move forward

The country in the last decade has witnessed a massive change in music  distribution, thanks to the emergence of digital media. With a view to adapting to the modern technologies, artists are now releasing albums through digital media. Artist Shusmita Anis, a Nazrul Sangeet singer, released “Keu Januk Ar Nai Januk” music video through her YouTube channel and over the last seven months, it has been viewed by 4.4 million people. Shusmita Anis said: “Nowadays, people are busy with their lives and they have very few time to listen to songs in CDs. People are now enjoying songs in music apps, Facebook and YouTube. So, artists have to adapt to the changes in order to move forward.” Shushmita pondered that the artists should update themselves with the latest technologies to grab the opportunities of reaching more and more audiences. “Artists have always been deprived. Although they receive praises for their creativity and unique presentation, they are deprived of a fair payment. To prevent this unfair practice, service providers and government should work in sync,” She added. Anwar Hossain, owner of the Anupam Recording Studio said: “Now songs are being sold through different media. There was only one medium before. Millions of CDs were sold. “The scenario has entirely changed after 2008. Earlier, I used to make 20,000 to 30,000 copies of a CD. Now it is difficult to sell even 200 copies.” Mobile phone operator Robi Axiata Limited’s Vice President, Communications and Corporate Responsibility Ekram Kabir said: “Artists can release their music to Robi Yonder Music or Airtel Yonder Music. They get royalty from there. It is a more effective way to earn revenue than the traditional way of selling cassettes.”